Career in Marketing Research

Career in Marketing Research

Qualification required and where to study In order to be a marketing research analyst a bachalor's degree is the minimum requirement. A ready learner with a good analytical skill is a must for the job. Students from courses like sociology, anthropology, economics, psychology and political science can be absorbed in the job of a marketing research analyst.

There are many regular courses and courses under distance learning which can help to provide the necessary skills for a marketing research analyst. Some of the premier institutions offering courses in marketing research are

Indian Institute of Management Ahmedabad, Bangalore, Kolkata, Lucknow etc.

S.P Jain Institute of Management and Research,

Jamnalal Bajaj Institute of Management,

Narsee Monjee Institute of Management,

Indian Institute of Foreign Trade to name a few.

Marketing Research is a core subject available in the curriculum of all the BSchools. Under the distance learning mode there are many popular courses available. Globally some of the popular ones are - BPR Learning Media, Research Academy in Central London, GFK and IPSOS also impart diploma in their in house training programme.

Opportunities The various positions which are generally available in a typical marketing research agency are as under:-

a. Research Director: This is the senior most position in a marketing research organization. He is the overall head responsible for design and accurate delivery of a marketing research project.

b. Research Manager: He reports to the research director and actively supports him in timely and accurately delivering marketing research projects.

c. Research Executive: He is a part of the team developing and directing a project. He also works with research analyst and research manager in designing and data collection.

 d. Research Analyst: He is one who looks after data analysis and report presentation. Remuneration The salary structure in a marketing research organization ranges variously. The field survey workers start with a salary of Rs 6,500 to Rs 7,500 per month while the salary for senior managers ranges anywhere between Rs. 9.5 lac and Rs. 15 lac per annum. Scope of the Industry Marketing Research Industry in India is growing steadily. Marketing Research outsourcing is fast emerging as the popular outsourcing revenue generator. The total size of the Indian market for MRO is believed to be around $2bn.The global research industry is showing an overall growth trend. This sure is going to have repercussions in the Indian Industry which is expected to get 10-15% of marketing research projects outsourced from other parts of the globe

Source:-Internet & Various Books

Leave a comment